MARKETING PLANS
In my Principles of Marketing and Digital Marketing Essentials classes, I created two full marketing plans that helped me understand how strategy comes together from start to finish. The first plan focused on traditional marketing concepts like audience research, SWOT analysis, and overall brand goals. The second plan took a digital approach, covering areas like SEO, paid ads, email/SMS, and social media. Working through these step-by-step taught me how to organize ideas, make data-based decisions, and build a clear plan that connects with a target audience.
PLNU SCHOOL OF EDUCATION
In my PLNU Digital Marketing Essentials upper division course (2025) with Dr. Kalberg, we created an extensive digital marketing plan for the Point Loma Nazarene University School of Education. I won best marketing plan, selected by representatives of the PLNU SOE team and they are implementing my suggestions in 2026.
In my PLNU Principles of Marketing course (2024) with Dr. Wiese, we created an extensive marketing plan for the Carlsbad Flower Fields in collaboration with a representative from the company.
